Manhattan Research offers syndicated consumer research studies focusing on consumer health, information seeking, use of online resources for health information, medication compliance, and more. Our research helps leading pharmaceutical companies identify and analyze the behavior, attitudes and demographics of the consumer population and understand how consumers manage their health and make treatment decisions relating to pharmacotherapy for their condition.

Manhattan Research specializes in understanding the many ways of segmenting the potential osteoporosis patient population, with research, statistics, and trends in topics such as use of online pharmaceutical information resources, DTC advertising, motivation to seek treatment, medication compliance, health information seeking, the role of pharmaceutical company trust, use of pharmaceutical corporate and Rx product websites, insurance coverage, demographics, market sizing and more.

Successful consumer marketing strategies require a keen understanding of the unique characteristics of each population. Manhattan Research helps companies answer the following questions:

Understanding Osteoporosis Patients

• What is the appropriate target population for osteoporosis treatment?

• How can the target market segments for osteopenia prevention and treatment be identified?

• How should relevant market segments for osteoporosis prevention and treatment be identified?

• What percent of patients who have been diagnosed with osteoporosis take medication?

• Are osteoporosis patients compliant with their treatment? How many doses do they typically miss?

• What is the demographic profile of the typical individual who has been diagnosed with osteoporosis?

• What is the demographic profile of the individual who is researching osteoporosis or osteopenia online?

Pharmaceutical Information Seeking of Osteoporosis Patients

• What percentage of osteoporosis patients are online?

• What percentage of my target markets for osteoporosis prevention are online?

• How many post menopausal women research osteoporosis treatments on the Internet?

• Is the Internet used to research pharmaceutical products or osteoporosis treatments?

• Do women research bone density tests online? Which sources do they use?

• Which websites does my target demographic use to research health information?
  Are osteoporosis patients interested in compliance programs?

• Do patients talk to their doctor about treatment options as a result of ads they see in magazines, on television, or on the Internet?

• Are consumers visiting the Internet as a result of DTC advertisements?